Wash them, wash them again, and when you’re done washing them, wash them again!  Seriously, these actually get better, softer and more absorbent with every wash.  We’ve bleached them without the colors running or fading, and are thrilled with how well they hold up.  Certainly in time, they may fade or even wear out, but we imagine by then you’ve already purchased another few sets because they are your absolute favorite home accessory!